This course examines the principles and methods of visual design through examples from everyday life, including advertisements, posters, commercials, signage, characters, and packaging. Students explore how visual elements such as form, color, proportion, and composition influence human perception and interpretation. Through examples of optical illusions and visual perception, the course encourages students to reconsider the act of seeing itself and deepen
This course examines the principles and methods of visual design through examples from everyday life, including advertisements, posters, commercials, signage, characters, and packaging. Students explore how visual elements such as form, color, proportion, and composition influence human perception and interpretation. Through examples of optical illusions and visual perception, the course encourages students to reconsider the act of seeing itself and deepen
視覚デザイン論
広告、ポスター、コマーシャル映像、サイン、キャラクター、パッケージなど、身近にあるさまざまな視覚デザインを取り上げ、その構成要素や表現方法、制作の考え方について学ぶ。形、色彩、比率、構図などが、私たちのものの見方や理解にどのような影響を与えるのかを考察する。また、錯視や視覚認知の事例を通して、「見る」という行為そのものを問い直し、視覚表現と人間の知覚との関係について理解を深める。
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Theory of Visual Design and Expression
This course examines the principles and methods of visual design through examples from everyday life, including advertisements, posters, commercials, signage, characters, and packaging. Students explore how visual elements such as form, color, proportion, and composition influence human perception and interpretation. Through examples of optical illusions and visual perception, the course encourages students to reconsider the act of seeing itself and deepen their understanding of the relationship between visual expression and human perception.